How should LED downlight companies break through the fierce market competition?
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Author : Shenzhen Crown Lighting
Update time : 2021-07-02 18:43:48
How should LED downlight companies break through the fierce market competition?
The LED downlight market is highly competitive and needs to strengthen its own competitive advantage.
Crownda will be positioned as a professional OEM downlights enterprise, we can assist customers from product design to bringing customers's idea to real.
It is necessary for led down lights suppliers to have their own product features, reserve the technology, and fix the operation mode.
The current focus of competition for recessed downlight led is mainly on the chip and product quality. If there is a problem with the product quality, then you will lose the qualification for market competition.
Definitely, everyone wants to have a piece of cake, so more and more LED companies invest heavily in the research and development of recessed led downlight. In the face of such a cruel competitive market, Crownda is not simply adopting price wars, but consider the selection and positioning of led recessed downlight with the model of the whole industry chain competition. The whole industry chain is from upstream chips to midstream packaging and downstream applications, as well as supply chains such as drive, heat dissipation, and optics, which surround the market of the supply chain.
Cost competition for share, and price positioning from the root of the product. Increasing sales after lowering the price of lampu downlight led is conducive to achieving economies of scale, thereby enhancing the bargaining power of upstream chip manufacturers, and ultimately lowering the price with a cost reduction hedge. This helps and maintaining Crownda (LED Ceiling Downlight supplier)'s existing profitability. With a cost advantage, it has strong competitiveness and sufficient inventory, which can benefit in the long term.
Die-casting, plastic and stamping aluminum are the main forms of LED downlight housings. Most companies are making a fuss on the housing, because the price stability of light sources, drivers and aluminum substrates is very good. Product quality depends on the power supply. The matching between the lamp beads and the lamp housing, the power supply matches the lamp beads, and the lamp heat matches the shell. If supplier cheat on any of the three, they are not matched well, it will affect the life of the down lighting led. To win the market, LED lighting supplier should ensure each material quality and offer competitve price.
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