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Lighting design methods for shopping malls

Author : Shenzhen Crown Lighting

Update time : 2021-07-01 18:21:31

Seven major lighting design methods for shopping malls to create a unique sense of experience

As the night economy industry era emerged, it has greatly enhanced the value of commercial lighting design. Excellent shopping mall lighting design, it can make the work more colorful and directly affect the effect of the project. The lighting design of the shopping mall night economy is a new business model of large cross-border and true integration with lighting as the entrance, which has marketing and cultural creativity. It plays an important role in attracting passenger flow, promoting sales, and expanding influence.

So, how should shopping malls carry out lighting design to create a unique sense of experience?

1. Create visual lighting with a desire to share
The customer group participating in night consumption is mainly young people. Creating a lighting visual experience with the nature of the Internet celebrity check-in can create attraction for the mainstream customer group. The behavior and habits of young people keen on social sharing on the Internet make the lighting design of the Internet celebrity achieve online dissemination. Thereby enhancing the ability of commercial entities to gather passengers at night.

2. Immersive lighting interactive device
Relying on the increasingly mature intelligent control technology, lighting is no longer limited to a single functional lighting. It combines lighting, materials, sound, emotion, interaction and other elements to create a beautiful lighting art installation. Lighting art installations "live", unique interactive lighting installations, whether in the commercial or artistic fields, provide more possibilities for our space atmosphere creation.

LED interactive devices with interactive sensing devices can realize random interaction experiences with people, such as LED stages or touch screens that can change with people's physical actions and music. Using lighting design to construct a free, flexible, and imaginative temperament space is like a kind of magical "space magic", which brings basic lighting effects while also showing great artistic appeal.

3. Lights up for performances
Performance lighting refers to a light show that uses a combination of different led light sources. The color richness and illuminance are high, which can create a bright light environment, and it is usually combined with music to create a very dynamic viewing experience.

4. Create visual lighting based on art and culture
Commercial buildings are an important carrier of urban culture, and their beauty and artistic expression are the key points that cannot be ignored in lighting design. Lighting design based on art and culture is also a breakthrough to create a sense of experience. The light color itself has strong emotional characteristics, and different colors can convey different emotional cues.

5. The collision of two-in-one landscape and light
The fusion of garden landscape and landscape led lights often reflects the unique connotation of a city's economy, culture, politics, customs and habits.

Garden LED landscape lights not only simply refer to garden lighting, but also use the fusion of the hazy night and the change of lights to form a different landscape artistic conception. City landscape lights led can reflect the economic strength and cultural taste of a city, and also carry the cultural information accumulated by the long-term development of the city.

The humanistic spirit, national characteristics, historical culture and other elements of a city provide abundant design materials for the design of landscape lights. It is necessary to integrate landscape lights into the city and human life, and to make the design conform to the positioning of different cities.

6. Light sculpture
The led light sculpture is a landscape during the day and a bright spot at night. As soon as it appears, it plays a major role in the beautification and lighting construction of the city. The dynamic photoelectric elements are added to the static sculpture design, so that the age-old sculpture art shines with the light of the new era.

General lighting sculptures refer to large sculptures, which are relatively large in size and are suitable for urban squares, scenic centers and other places. It adopts various methods such as projection light, self-luminous, etc., and can be designed with a variety of changing colors according to needs.

7. The entrance of the lighting design drainage rule causes consumers to stay
For physical businesses, lighting not only meets the functional requirements of commercial night operations, but also an important way to guide consumption. In addition to attracting the attention of consumers, lighting design must truly transform it into a consumer group. The entrance is connected to the interior and exterior of the commercial complex, and the passenger flow must be introduced into the interior. The lighting design must first create a scene for consumers to stay outdoors and increase consumption. The possibility of the person entering the commercial body.

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